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Though the two oldest videos on our list, Queen and David Bowie’s “Under Pressure” and Human League’s “Don’t You Want Me,” addressed their respective texts with decidedly different genre approaches, each clearly aimed to do more than sell records.īy the 1990s, label execs were pouring millions of dollars into clips for MTV, and the ingenuity and experimentation of this period is reflected in the fact that videos from the decade comprise a full third of our list of the greatest music videos of all time. But musicians quickly recognized them as an opportunity to extend their creative visions to a visual medium. At the time of MTV’s launch in 1981, music videos were primarily just another means for record labels to promote their products.
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